Blog (English)

Welcome to the AutoTraction blog. Every week you’ll find a new interesting article here about for example Big Data, the end of Windows XP, new apps and much more. By keeping you informed with interesting articles you’ll always be up to date.

Voor de Nederlandse versie klik hier.

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About the author
John Duynhouwer studied Electrical Engineering at TU Delft University and worked for Getronics and Shell Research. He works and lives in The Netherlands and is founder and CEO of iTRACTION. Leading in the areas of outsourcing and hosted desktops, iTRACTION helps automotive companies raise productivity and lower costs by at least 17%. We do this by outsourcing their IT Systems and implementing smart software solutions. Our customers include KLM, SKF, Sociale Verzekeringsbank, Autoradam, Rentree. Automotive companies embrace iTRACTION's in depth expertise, strong security, exceptional customer service and high flexibility. ______________________________________________________________________________
Recent articles
  • Interview with Globalance’s CEO Mark Spetter

    Interview with Globalance’s CEO Mark Spetter

    This summer I interviewed Mark Spetter, CEO of Globalance, a firm specialized in sustainability. In this video interview Mark and I talk about how sustainability not only helps the environment but helps businesses too. Mark has 10+ years experience in the field of sustainability. He has worked for Rabobank, Dekamarkt and MVO Nederland. We delve into questions […]Read more »
  • Working Safer on WiFi: 5 Tips how to do it

    Working Safer on WiFi: 5 Tips how to do it

    Everybody uses WiFi networks. WiFi is certainly not the safest option to go online, most people know that. But because of it’s low cost (usually no-cost) everybody uses it and doesn’t really think about the dangers. What if you could mitigate these dangers and work much safer online, wouldn’t that be great? Here’s 5 Tips to […]Read more »
  • Interview with professor and IT icon Jerry Luftman

    Interview with professor and IT icon Jerry Luftman

    In June, the Dutch Information Technology society Ngi-NGN (Nederlandse Genootschap voor Informatica) invited Professor Jerry Luftman to the Netherlands for a series of talks and presentations on the area of IT and business alignment. Jerry’s experience combines the strengths of CIO/practitioner, consultant, and academic. His proficiency in business-IT alignment and IT trends, eighteen books, published research, […]Read more »
  • The 3 mistakes cloudproviders make most

    The 3 mistakes cloudproviders make most

    Lots of security leaks in the cloud occur because cloudproviders use the same infrastructure for all their customers. Security expert Maarten Hartsuijker of Classity explains: “it doesn’t really have to be problematic when data of 40 companies reside together on one server, as long as customer separation has been implemented correctly. ” John’s new book “5 pitfalls for companies in the cloud” […]Read more »
  • Windows 10: the Next Big Thing?

    Windows 10: the Next Big Thing?

    Windows 10 is scheduled end of 2015, with a release date planned for autumn. Even now, more than 2 years after introduction of Windows 8.x , adoption of 8.x is minimal. Companies prefer staying with Windows 7. Don’t fix it if it’s not broken, right? So what will Windows 10 bring us? Why switch anyhow? Stay […]Read more »
  • Rise of the robots: blessing or threat?

    Rise of the robots: blessing or threat?

    Robots are rrrising! While this could be a variant to a psychedelic Bob Marley song, in reality robots really are rising.  Although most robots are found in the automotive industry and don’t even come close to humanoids like those in Blade Runner, they definitively are getting more ‘human’. Stay with us and discover how a […]Read more »
  • Video Interview with Fox-IT Manager Christian Prickaerts

    Video Interview with Fox-IT Manager Christian Prickaerts

    In this video, Fox -IT’s Christian Prickaerts is interviewed by John Duynhouwer, CEO of iTRACTION. Christian is manager forensics & audits at Fox-IT. Fox-IT is a leading cyber-security firm based in Delft, The Netherlands with customers worldwide. This post reveals the 3 highlights of the interview.  The interview is based on John’s new book “5 pitfalls in the cloud when negotiating […]Read more »
  • Blockbuster, Borders, Radioshack…all went broke, 7 Reasons why your company may be next – Part 2 of 2.

    Blockbuster, Borders, Radioshack…all went broke, 7 Reasons why your company may be next – Part 2 of 2.

    In Part 1 we read about the 3 reasons why famous legendary brands, some of them almost a century old, are vanishing rapidly. Can you imagine… Sears, the once ubiquitous store chain, now in fear of bankruptcy? How is this possible? And who’s next? This week in Part 2  the remaining 4 reasons. Stay tuned, discover the main causes of these […]Read more »
  • Blockbuster, Borders, Radioshack…all went broke, 7 Reasons why your company may be next – Part 1 of 2.

    Blockbuster, Borders, Radioshack…all went broke, 7 Reasons why your company may be next – Part 1 of 2.

    Famous legendary brands, some of them almost a century old, are vanishing rapidly. Ask someone 10 years ago about financial health of Radioshack, Blockbuster, Circuit City and nearly no one would have predicted these companies would be gone a decade later. Even giant retailer Sears is in serious trouble and may file for bankruptcy the next coming […]Read more »
  • Why you’re paying too much for your workplace and how to fix it

    Why you’re paying too much for your workplace and how to fix it

    Are you paying too much for your workplace? First, let me define what I mean by workplace. It’s your desk, chair, pc, monitor. Briefly: what you need to do your job in the office. To be honest I bet you’re paying too much, especially for IT, like most companies are. Stay tuned and find out how […]Read more »
  • Video Interview with Stadgenoot’s IT Manager Arjan van Dijk

    Video Interview with Stadgenoot’s IT Manager Arjan van Dijk

    In this video Stadgenoot’s IT Manager Arjan van Dijk is interviewed by John Duynhouwer, CEO of iTRACTION. Because of privacy regulations, companies want to make sure they acquire as less personal data as possible. But how can you efficiently minimize storage of personal data in the cloud? Read on and discover why van Dijk  contacted minister Donner on this issue. This post […]Read more »
  • Windows 2003 Server end-of-life

    Windows 2003 Server end-of-life

    On the 14th of July 2015 Windows 2003 Server is end of life. From then on Microsoft no longer supports this popular product. Security updates will cease, exposing companies still using Windows 2003 Server to serious security breaches. If by 14 July 2015 your company is still using Windows 2003, it’s a hacker’s paradise for […]Read more »
  • Video Interview with ICTRecht’s Arnoud Engelfriet

    Video Interview with ICTRecht’s Arnoud Engelfriet

    In this video ICTRecht’s Arnoud Engelfriet (Partner) is interviewed by John Duynhouwer, CEO of iTRACTION. What changes are upcoming due to the EU’s EPD? What is the right to be forgotten? This post gives you 5 highlights of the interview.  The interview is based on John’s new book “5 pitfalls in the cloud when negotiating cloud […]Read more »
  • My new book: 5 pitfalls in the cloud when negotiating cloud contracts

    My new book: 5 pitfalls in the cloud when negotiating cloud contracts

    I am very pleased to announce my new book  ‘5 pitfalls in the cloud when negotiating cloud contracts’.  In Dutch: ‘5 valkuilen in de cloud bij het afsluiten van cloudcontracten’, ISBN nr. 978-94-92125-00-2. (In Dutch only at the moment). The book identifies five pitfalls and helps you with 9 advises to avoid the pitfalls. Experts Christian Prickaerts (Fox IT), Maarten […]Read more »
  • Why IT companies have such a crappy reputation and how to fix it

    Why IT companies have such a crappy reputation and how to fix it

    Information Technology (IT) companies are well known for their agile and innovative technology. However, their reputation is not that good when it comes to providing effective solutions at acceptable costs. Read on and discover why IT’s reputation is so crappy… and how it can be fixed.   There’s no denying that IT’s reputation could use some polishing. […]Read more »
  • Pictures as fast and safe alternative to passwords

    Pictures as fast and safe alternative to passwords

    Recently an 18 year old teenager from Australia devised a nice alternative to passwords. We all know the dilemma of forgetting our password or thinking of complex and safe passwords. Now, how about a picture instead of a password? Wouldn’t that be nice and easy? And how about 10 tips for safer passwords?   Australian […]Read more »
  • Top 10 Strategic Technology Trends for 2014 and later – Probability, analysis and impact – Part 6/6

    Top 10 Strategic Technology Trends for 2014 and later – Probability, analysis and impact – Part 6/6

    Gartner is in the business of identifying important trends in and related to IT and helping enterprises prepare for them. They are market leader in their field. Here are Gartner’s top ten strategic technology trends for 2014 with my opinion and analysis of trends I find most interesting. Some of these have the potential to become important and […]Read more »
  • Top 10 Strategic Technology Trends for 2014 and later – Probability, analysis and impact – Part 5/6

    Top 10 Strategic Technology Trends for 2014 and later – Probability, analysis and impact – Part 5/6

    Gartner is in the business of identifying important trends in and related to IT and helping enterprises prepare for them. They are market leader in their field. Here are Gartner’s top ten strategic technology trends for 2014 with my opinion and analysis of trends I find most interesting. Some of these have the potential to become important and […]Read more »
  • Top 10 Strategic Technology Trends for 2014 and later – Probability, analysis and impact – Part 4/6

    Top 10 Strategic Technology Trends for 2014 and later – Probability, analysis and impact – Part 4/6

    Gartner is in the business of identifying important trends in and related to IT and helping enterprises prepare for them. They are market leader in their field. Here are Gartner’s top ten strategic technology trends for 2014 with my opinion and analysis of trends I find most interesting. Some of these have the potential to become important and […]Read more »
  • Top 10 Strategic Technology Trends for 2014 and later – Probability, analysis and impact – Part 3/6

    Top 10 Strategic Technology Trends for 2014 and later – Probability, analysis and impact – Part 3/6

    Gartner is in the business of identifying important trends in and related to IT and helping enterprises prepare for them. They are market leader in their field. Here are Gartner’s top ten strategic technology trends for 2014 with my opinion and analysis of trends I find most interesting. Some of these have the potential to become important and […]Read more »
  • Top 10 Strategic Technology Trends for 2014 and later – Probability, analysis and impact – Part 2/6

    Top 10 Strategic Technology Trends for 2014 and later – Probability, analysis and impact – Part 2/6

    Gartner is in the business of identifying important trends in and related to IT and helping enterprises prepare for them. They are market leader in their field. Here are Gartner’s top ten strategic technology trends for 2014 with my opinion and analysis of trends I find most interesting. Some of these have the potential to become important and […]Read more »
  • Top 10 Strategic Technology Trends for 2014 and later – Probability, analysis and impact – Part 1/6

    Top 10 Strategic Technology Trends for 2014 and later – Probability, analysis and impact – Part 1/6

    Gartner is in the business of identifying important trends in and related to IT and helping enterprises prepare for them. They are market leader in their field. Here are Gartner’s top ten strategic technology trends for 2014 with my opinion and analysis of trends I find most interesting. Some of these have the potential to become important and […]Read more »
  • How newcomer Uber is disrupting the taxi business

    How newcomer Uber is disrupting the taxi business

    For sure taxi alternative Uber is disrupting the taxi market. Based on smart cloud computing and mobile app technology Uber is causing huge turmoil all over the world in the taxi business. Read on and discover how taxi and IT are more related than most people think.   Cloud computing technology enabler for fast and […]Read more »
  • Video Interview with CEO Rob vd Boogaard Autoradam

    Video Interview with CEO Rob vd Boogaard Autoradam

    In this video CEO Rob van den Boogaard of Dutch mobility company Autoradam is interviewed by John Duynhouwer, CEO of iTRACTION. This post gives you a summary of the interview. This is not a slick promo video. It’s about the advantages of outsourcing from a very practical customer’s point of view.      12 years […]Read more »
  • Why it’s so cool to re-use your old pc’s until eternity

    Why it’s so cool to re-use your old pc’s until eternity

    Are you aware that your old pc’s are not that archaic and unusable as you think? Did you know that you can repurpose them very easily? And that on those same old pc’s you can run all modern software including Office 365 and all kinds of web-apps, saving costs big time?   Old pc’s can […]Read more »
  • New European privacy law imposes companies up to 1Million euro fine

    New European privacy law imposes companies up to 1Million euro fine

    Companies dealing carelessly with their personnel’s data can expect fines of up to 1 Million euro’s next year. New EPV law much stricter. De European Commission has been working on stricter regulations that will increase the sanctions legislators can impose on privacy abuse enormously. That´s stated in the iTraction whitepaper (Dutch) “Vijf valkuilen voor woningbouwcorporaties bij […]Read more »
  • Why Multiyear Outsourcing Contracts are sooo 1990’s

    Why Multiyear Outsourcing Contracts are sooo 1990’s

    A substantial number of outsourcing contracts are still multiyear. We often see 5, 7 or even 10 year contracts. In my opinion that’s way too long and sssooo passé. However that’s the way outsourcing business is done, right? Wrong,  read on and discover why it’s wrong.   First of all it’s old school to think […]Read more »
  • Illegal software: avoid it or pay the price

    Illegal software: avoid it or pay the price

    Today we’re going to discuss the sensitive subject of illegal software. This post is not for willful offenders. They will go on trying to steal software anyway. You and your company of course are not willful offenders. But how will the authorities determine if you’re a willful or unwillful offender? There’s a thin line here. […]Read more »
  • Book Review: Amazon The Everything Store – Part 2

    Book Review: Amazon The Everything Store – Part 2

    In the first part of this post you read about Bezos’ ambition to establish a “Everything Store”. And in doing so how the retail business was re-invented. In this second part we’ll explore the IT aspects. How did Bezos turn Amazon into the number 1 cloud provider with services like AWS?   Amazon constantly tracks […]Read more »
  • Book Review: Amazon The Everything Store – Part 1

    Book Review: Amazon The Everything Store – Part 1

    In this post you’ll get a review of the book “The Everything Store: Jeff Bezos and the age of Amazon” by Brad Stone. Why is this important in regards to IT? Stay tuned and discover why next year not only your groceries might come from Amazon but your IT too.   A surprisingly lot of […]Read more »
  • 5 TOP Security Tools Helping You Work Safer

    5 TOP Security Tools Helping You Work Safer

    In this article I’m going to show you 5 cool top tools to work safer and more secure on the Internet. These tools provide security in different areas, ranging from browsing privacy, to secure communications, a secure search alternative to Google, a secure browser and disk encryption software.   So, let’s get on with it, […]Read more »
  • Me, my dentist and IT

    Me, my dentist and IT

    Now what in heaven do these 3 have to do with each other? Well, more than you think. A few days ago I visited my dentist. Not exactly one of my favorite activities I can assure you.  It was the third and final visit…of a root canal treatment. What it had to do with IT? […]Read more »
  • Sustainable IT? Learn how to save 95% on your bill

    Sustainable IT? Learn how to save 95% on your bill

    Sustainable IT hasn’t really made a big breakthrough yet. Sure, big corporations have their ‘green’ mission statements but it’s all kind of obligatory.  Time to take a deeper look at sustainability. What difference can your company really make by rethinking their IT? How can IT be much more sustainable and how to measure that? In […]Read more »
  • 5 Supercool Reasons why Mobile is the Magic Word

    5 Supercool Reasons why Mobile is the Magic Word

    When it comes to hype and media coverage, few topics get as much attention as mobility and mobile devices. Is that justified? We all know that sales of mobile devices like tablets and smartphones is skyrocketing. But what’s the real big deal? Stay tuned and discover the 5 supercool reasons why mobile is the magic […]Read more »
  • Why Green IT really makes a big difference

    Why Green IT really makes a big difference

    Ever wondered what your energy bill would look like if you used Green IT instead of traditional IT? Wondering right now what I mean by ‘Green IT’? You probably guessed, it’s about sustainable IT. Stay tuned to discover how your IT can become a lot more sustainable in a very simple way. And how it […]Read more »
  • Why Apple beat Citrix and Microsoft

    Why Apple beat Citrix and Microsoft

    Apple really did a good job on their iPhone and iPad. In less than a decade they managed to change the IT ecosystem totally. Mobile is now the trend and BYOD is popular with companies. When we look at application virtualisation, server based computing, vdi and hosted desktops we see a myriad of names, but […]Read more »
  • What if you really need that antique software… but can’t get it anymore

    What if you really need that antique software… but can’t get it anymore

    Some software is really tough to get rid of. Consider Windows XP. After more than 12 years tens of millions of users worldwide are still using it. Mostly that’s because of the trouble it takes to upgrade to Windows 7 or 8. But often it’s because they simply can’t do without. They still need it. […]Read more »
  • Blocking Youtube and Twitter: here’s why and how

    Blocking Youtube and Twitter: here’s why and how

    March 2014 was a spectacular and dubious month for Turkey. The government managed to block websites that a lot of people consider fundamental for their freedom: Youtube and Twitter. While we in the West looked on in dismay, there might be legitimate reasons to do exactly the same in your company as well. Find that disgusting? Well, read […]Read more »
  • 5 Top Strategies to Make More Money with IT

    5 Top Strategies to Make More Money with IT

    Most people think IT is about spending money and never seeing it back. For some companies it’s true: all the money they spend on IT tends to disappear in a ‘black hole’. It doesn’t have to be that way. Want to see how? Here’s 5 top strategies to make more money with IT.   Strategy 1: […]Read more »
  • 5 checks to identify a cloudprovider who takes security seriously

    5 checks to identify a cloudprovider who takes security seriously

    In theory security and the cloud are one, everyone will agree on that. However, we see that daily reality is different. How do you recognize a cloudprovider that really takes security seriously? What should you pay attention to? And how do you actually select a cloudprovider that delivers on privacy and confidentiality of personal data? […]Read more »
  • 3 reasons everybody is panicking now Windows XP has stopped on 8 April 2014

    3 reasons everybody is panicking now Windows XP has stopped on 8 April 2014

    What a dramatic title, don’t you agree? Yep, and if you’re still using XP it can become a big drama. But with Windows 7 or 8 you’re also not safe. Stay tuned and read why you and not only you but more than 77% of the Microsoft Windows users are in danger. First: what’s the deal with […]Read more »
  • Why Outsourcing your IT will HELP you as IT manager

    Why Outsourcing your IT will HELP you as IT manager

    When I speak with companies on the topic of outsourcing their IT, C level management is pleased and excited by the benefits they get. But usually there’s one manager who’s not so excited and happy and who frequently raises objections. That person is the IT manager. He fears his job will become obsolete if IT […]Read more »
  • How innovation helps automotive companies win the battle

    How innovation helps automotive companies win the battle

    Innovation in today’s world is essential. Complete industries depend on innovation in order to survive. In IT for example, every year or sometimes even twice a year, companies like Google and Apple launch new exciting products and services. Some automotive companies that manufacture cars too are very innovative. But how about innovation and a car dealership or a car rental […]Read more »
  • Bring in the Macs!

    Bring in the Macs!

    Recently I spoke to the CEO of a company specializing in education about their journey to the cloud. They had about 15 pc’s with Microsoft Windows and Office and wanted to switch to Apple iMacs and Google apps. Read and discover the 3 reasons why – despite not being a fan of complex devices like pc’s and […]Read more »
  • 5 Top Security tips you can’t afford to miss

    5 Top Security tips you can’t afford to miss

    Security is essential in this cloud based era. And you know what: it all starts with the device you’re working on. And not only that, also how you work on it. Here’s 5 top security tips you simply can’t afford to miss.   1. Start with examining all your devices The device you work on, […]Read more »
  • Why Outsourcing just to save money is a bad idea

    Why Outsourcing just to save money is a bad idea

    “Outsourcing is a popular way to reduce costs and focus on your core business”. Is this definition true or not true? Well it depends. The definition can be true in some cases. But if your prime goal is just to save costs then you’re in a dead end street. Read on and discover what the […]Read more »
  • Why smart terminals aka thin clients are winning the battle

    Why smart terminals aka thin clients are winning the battle

    Smart terminals, also known as thin clients, are selling more and more, while sales of pc’s are going down. What exactly are these fascinating devices, and how are they different from a pc? Stay tuned and discover the secret of their success. A thin client or terminal is a totally different beast than a pc […]Read more »
  • The real value of IT versus paying too much

    The real value of IT versus paying too much

    Companies have accepted that IT can be expensive. They don’t like it, but usually they accept it. What they don’t accept however is paying too much. But when exactly does ‘much’ turn into ‘too much’?  IT systems are indispensable for companies. High costs are not.  What exactly is the definition of high costs? When do […]Read more »
  • To app or not to app?

    To app or not to app?

    Apps for Android and iPhone are very popular. Both platforms literally have hundreds of thousands of apps. From a business standpoint one could wonder  ‘am I missing something, doesn’t my company need it’s own app too?’ Why don’t we have one? Read on and see if you need to jump on the app bandwagon asap […]Read more »
  • Privacy and your company data: who cares anyway

    Privacy and your company data: who cares anyway

    On the popular issue of privacy a lot has been written. And I mean a LOT. More and more people feel overwhelmed by all media coverage lately. And some might even say: what’s the fuss, who cares anyway, I have nothing to hide. Keep on reading and find out why this is a misconception. And why you […]Read more »